Real estate, like most every industry, is changing with the times. Embracing the digital world. Looking for ways to create new methods to better serve clients.
A trio of entrepreneurs, Aaron Kirchner, Nathan Throneberry and Shaun Minnie, have recently forged ahead in new methods to create two new real estate brands, Luxury Homes of Tennessee and Homes of Tennessee, each centered around choice when buying and selling homes.
For sellers, Homes of Tennessee offers choices of traditional full service with an agent, but also offer groundbreaking non-traditional ahead of the curve choices, fixed rate, no matter the price of the home, and an instant cash offer.
Though the traditional full agent service remains best suited to most of their clients, the fixed fee for listing, regardless of the price of the home is gaining popularity with some sellers. The seller also pays the traditional three percent to the buyer’s agent. The home is marketed mostly online via an array of platforms, including Facebook. The trio says it is easy and seamless. The cash offer may suit, say a seller who has taken a new job elsewhere in the country, needs to go right away without leaving family behind. Bam, an all cash offer is made; the seller can walk way on any choice date.
The fixed fee option is relatively new to the world of real estate, and in this case, comes from the other side of the world, South Africa via Minnie who owned a successful fixed fee real estate firm in Capetown. He brought his experience and expertise here to Middle Tennessee, and ultimately paired with Throneberry and Kirchner, each of whom was already in the real estate business.
“I had long wanted to come to the U.S. to live and do business. My wife and I visited New York and Boston in the winter (nixed that), explored the West Coast, and unrelated to the search for a new spot to call home, we visited family in Brentwood. We loved it instantly. We found the people here to be lovely. The area offers such a rich, but yet affordable lifestyle,” says Minnie.
He made a thoughtful and thorough search for a local Realtor to locate a new home.
“I researched resumes and results on the internet, I looked at statistics, I wanted a true professional to represent us in our search. I chose Nathan Throneberry; it turned out to indeed be a wise decision. He was so patient and looked after us. A true professional who knows this market. I knew that I would need to join locals to create a new real estate brand here. It became very apparent that Nathan would be one of them.,” said Minnie.
Throneberry’s niche is in luxury real estate. He has overseen more than $100 million in real estate sales locally.
The third partner in the new brands is Aaron Kirchner, a well known Principal Real Estate Broker and owner of Franklin, Murfreesboro and Nashville Athletic Clubs. Deeply rooted in the Williamson community, he serves on various local boards and committees.
“I’ve known Nathan for a number of years,” said Kirchner. “A true professional in the real estate business, I was intrigued by his and Shaun’s ideas of creating innovative new brands, doing things is new and innovative ways. Embracing the digital world.”
This trio of successful businessmen present each client a choice of how to market their home. It’s not just a sign in the yard, an open house and other traditional methods. It’s all that or choices of fixed rate and cash offer.
“There are times when owners just want to sell immediately,” said Kirchner. “They don’t want to go through showings, inspections or making updates. With a cash offer, they can name the date they want to leave the home. We work with entities that pay the cash and take ownership. They will make any needed repairs or updates to the home, then put it on the market. The owners/sellers are not a part of any of that. They take the cash and move on. It’s an easy way to sell a home.”
“We meet with each client, sit down and explain all of the choices we offer and explain how each option will be marketed. It makes a world of difference to clients,” said Kirchner. “We simplify both selling or buying. We work closely with both sellers and buyers to protect and maximize their home investment.”
The Luxury Homes of Tennessee brand offers every concierge service to buyers and sellers of higher-end homes.
“Nathan leads this business,” said Kirchner. “He specializes in luxury properties. He really knows the market here in Williamson as well as Nashville. He lives, eats and breathes luxury. His knowledge benefits both buyers and sellers.”
The Luxury Homes of Tennessee brand brings the skill, expertise and experience of an entire team of professionals to every transaction. The in-house marketing agency carefully designs bespoke marketing plans for the home. These include targeted brochures, print and online exposure. The home listings are marketed internationally. In-house media experience and expertise syndicates listings to thousands of buyers in the luxury demographic, according to Minnie.
“I am proud to have our entire firm focused on personalizing each client’s transaction,” said Throneberry. “Simply stated, all our work makes our clients winners.”
Throneberry’s experience and success is shared with all their agents. He conducts meticulous training sessions and weekly coaching to hone agents’ skills.
The firm which the two brokerages make up opened its doors in August of 2019. They say they’ve already had $10 million dollars in transactions closed. Plans call for approximately 30 agents and support staff to be in place by the end of the first quarter of 2020.
“We’re poised for strategic controlled growth in our business,” said Minnie. “We’re building on our model of offering all clients a choice of how to sell their homes. Our cutting- edge technology teamed with many years of experience is key to our business and to each of our clients,” he said.
The trio of entrepreneurs is changing the way homes are sold and bought. They’re embracing the future. Today.